90 Allstate Parkway, Suite 101
Markham, ON L3R 6H3
CEO: Fred Witteveen
Board Chair: Akilu Mulat

Charitable Reg. #:10691 8543 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

A

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

68%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 68 cents are available for programs.



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OVERVIEW

About Children Believe:

Children Believe is a 4-star rated charity with Fair Demonstrated Impact. It has an A Results Reporting grade, which is above average. For every dollar donated to the charity, 68 cents are available to go to the cause, which is within Ci's reasonable range.

Founded in 1938, Children Believe (formerly Christian Children’s Fund of Canada) works toward a world where all children can achieve their full potential. It provides health services, education programs, and job skills to help communities overcome poverty. Children Believe is a member of the ChildFund Alliance, a network of 11 international aid charities that work in more than 60 countries. Children Believe currently works in eight countries: Ethiopia, Mali, Burkina Faso, Honduras, Nicaragua, India, Paraguay, and Ghana. The charity runs gender-focused programs to ensure girls and boys have equal opportunities and access to their community’s services. Children Believe spent $20.4m on its programs in F2024. It reports it reached 1,456,000 people across all its programs in F2024.

Education represented 49% ($9.9m) of program costs in F2024. Children Believe helps send children to school, improves education infrastructure, and supports early childcare and development. In F2024, Children Believe reached 589,699 people (300,746 girls and 288,953 boys) through its Education program. In F2024, there were 365,297 children enrolled in 395 Children Believe schools. The charity built 22 classrooms and renovated 75 schools in F2024.

Health and Nutrition represented 25% ($5.1m) of program costs in F2024. Children Believe helps to build and equip health centres, fund maternal health services, and train mothers in child nutrition. In F2024, Children Believe reached a total of 509,910 people in its program. The charity built and renovated 18 health facilities. 27,936 children received annual health care assessments in F2024.  

Cross-Cutting Themes represented 11% ($2.2m) of program costs in F2024. Children Believe runs Centres of Excellence initiatives in the countries it operates in. These centres serve as hubs to leverage innovation, share knowledge, and promote networking. Children Believe reports less on this program than the other programs it runs.  

Child Protection represented 7% ($1.4m) of program costs in F2024. The charity ensures children, especially girls, are protected from child marriages, sexual assault, and exploitation. In F2024, Children Believe reached 417,028 people through its program. The charity created 260 community groups that protect and help women and children that experienced abuse or exploitation. In F2024, Children Believe trained 8,620 government office workers and child protection actors on how to advocate for child rights and protections. Many people give monthly to Children Believe to sponsor children. In F2024, Children Believe sponsored 37,161 children.

Children and Youth for Change represented 5% ($1.0m) of program costs in F2024. The charity funds and creates youth-led initiatives to improve their local communities. In F2024, 248,484 (141,636 girls and 106,848 boys) were involved in groups or associations. The charity supported 4,827 Village Savings and Loans Associations that helped 78,445 poor youths to start their self-employment. In F2024, 11,260 youth mobilized and advocated against unfair environmental policies that harmed their communities.

The remaining 4% ($815k) of program costs were spent on Gender Equity and Emergency Response. The charity’s Gender Equity program reached 386,808 people and trained 48,881 community members on gender-based violence. The Emergency Response program reached 41,458 people. The charity provided $3.7m worth of, primarily, donated medicines and medical supplies in F2024.  

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Results and Impact

In F2024, Children Believe reached 1,456,000 people and its total spending was $32.7m. In F2024, it cost Children Believe $22 for each person it reached in its programs.

Children Believe’s Education program reported that children at its early childhood care and development centres are 92% on track physically, 90% on track emotionally, 91% on track in learning, and 90% on track in literacy and numeracy. The charity reports that every dollar spent in its Education program yields a five-fold return on investment.

Its Health and Nutrition program reports that 99% of childbirths in its supported areas were attended by skilled personnel in India (81% national average), Nicaragua (96% national average), and Paraguay (98% national average). 96% were attended by skilled personnel in Ghana (79% national average), 82% in Ethiopia (50% national average), and 92% in Burkina Faso (80% national average).  

Its Child Protection program reports the percent of girls who reported early or forced marriage, or other harmful practices in its communities, compared with national data. Its communities in Burkina Faso reported 17% (national average 52%), Ethiopia reported 8% (40% national average), Ghana reported 3% (19% national average), India reported 5% (27% national average).

Children Believe’s Child Protection program also works to register births with the relevant authority. The charity reports birth registration is the first step in recognizing and legally acknowledging a child’s existence and is important in ensuring a child’s protection. In F2024, the percent of youth whose births were registered in Children Believe communities were: 100% in Paraguay (85% national average), 100% in Nicaragua (85% national average), 97% in India (72% national average), 95% in Ghana (71% national average), 93% in Ethiopia (3% national average), 83% in Burkina Faso (77% national average).

While Ci highlights these key results, they may not be a complete representation of Children Believe’s results and impact.

Ci has rated Children Believe as Fair based on demonstrated impact per dollar spent.

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Finances

Children Believe received $19.2m in Canadian donations and $5.2m in international donations in F2024. The charity also received $3.6m in donated goods and $2.8m in government funding. It spent $20.4m on its programs, which is 62% of revenue.

Children Believe spent $5.2m on fundraising, which is 21% of donations (Canadian and international), and $3.5m on administration, which is 11% of revenue (excluding investment income). Total overhead spending is 32%. For every dollar donated to the charity, 68 cents are available to go to the cause. This is within Ci’s reasonable range.

Children Believe has $16.2m in reserve funds (cash and investments). These reserves can cover ten months of its annual program costs, which is within Ci’s reasonable range.

In F2024, Children Believe paid external fundraisers $2.2m to collect $4.3m. It cost 52 cents to raise a dollar through external fundraisers. It is likely more cost efficient to donate directly to the charity than through external fundraisers.

This charity report has been sent to Children Believe for review. Changes and edits may be forthcoming.

Updated on May 30, 2025 by Liam Chapleau.

Financial Review


Financial Ratios

Fiscal year ending March
202420232022
Administrative costs as % of revenues 11.1%10.0%10.7%
Fundraising costs as % of donations 21.3%24.2%12.7%
Total overhead spending 32.4%34.2%23.4%
Program cost coverage (%) 79.7%40.1%62.4%

Summary Financial Statements

All figures in $000s
202420232022
Donations 19,22620,87819,343
International donations 5,1826,0434,422
Goods in kind 3,5956,7112,504
Government funding 2,7961,7803,130
Investment income 741565(1)
Other income 1,006(628)68
Total revenues 32,54635,34929,466
Program costs - International 16,49017,34216,808
Program costs - Canada 3,8883,3253,207
Grants 0031
Donated goods exp 3,5956,7112,504
Administrative costs 3,5253,4773,154
Fundraising costs 5,1986,5263,023
Total spending 32,69637,38128,727
Cash flow from operations (150)(2,032)739
Capital spending (8,606)356319
Funding reserves 16,2458,29612,516

Note: 1. Foreign Exchange: Ci removed foreign exchange from investment income and put it into program costs. This affected revenue and expenses by $155k in F2024, ($434k) in F2023, and $390k in F2022. 2. Deferred revenue: Ci adjusted for deferred revenue in other revenue, which was $1.0m in F2024, ($628k) in F2023, and $68k in F2022.  3. Amortization: Ci removed amortization from administrative costs. Amortization was $325k in F2024, $463k in F2023, and $552 in F2022.

Salary Information

Full-time staff: 126

Avg. compensation: $64,110

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
1
$200k - $250k
1
$160k - $200k
2
$120k - $160k
6
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2024

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Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.childrenbelieve.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 905-754-1001

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Charitable Registration Number: 80340 7956 RR0001