Canadian Red Cross

400 Cooper Street, Suite 8000
Ottawa, ON K2P 2H8
CEO: Conrad Sauvé
Board Chair: Miranda Hubbs

Charitable Reg. #:11921 9814 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 2/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

Low

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

56%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 56 cents are available for programs.



My anchor

OVERVIEW

About Canadian Red Cross:

Canadian Red Cross is a two-star charity with Low Demonstrated Impact. It has an above-average results reporting grade and is financially transparent. For every dollar donated, 56 cents are available to go to the cause, which is outside Ci's reasonable range. 

Founded in 1896, Canadian Red Cross (CRC) works to improve the lives of vulnerable people around the world. CRC is one of the 192 groups included in the International Federation of Red Cross and Red Crescent Societies (IFRC). In F2024, CRC’s main emergency priorities were wildfires across the Northwest Territories, British Columbia, Alberta, Quebec and Atlantic Canada. The charity also provided emergency support in Sudan, Türkiye, Syria, Mexico, Nepal, Ukraine, Gaza, and other countries around the world. Charity Intelligence was only able to update Canadian Red Cross's financial information for F2025. Program information refer to F2024 results. 

Canadian Red Cross has two main programs: Humanitarian Services and Health. 

In F2024, 83% of total program spending ($430.2m) went towards Humanitarian Services. Of this, $407.3m (95% of humanitarian services) was for Emergency Management, and $22.9m (5%) was for international programming. This program provides shelter, food, clothing, and supplies to people harmed by disasters in Canada and the rest of the world. In F2024, CRC deployed personnel in support of 29 emergency responses (outside of personal disasters) in Canada. The charity supported ten recovery operations. CRC states that over 81,000 people in Canada were supported after an emergency. Globally, CRC operated 39 programs in 27 countries supporting local Red Cross Red Crescent societies. The charity granted over $52m in financial contribution to global Red Cross Red Crescent efforts. 

In F2024, 17% of program spending ($85.8m) went to the Health program. This program operates in Canada to help improve the health and wellbeing of people and communities. In F2024, CRC loaned 303,958 pieces of medical equipment to those in need. Through the Meals on Wheels program, the CRC distributed 257,364 meals. The charity delivered 146,000 First Aid courses to over 869,000 individuals across Canada. 

 

My anchor

Results and Impact

In F2024, CRC provided $44m in financial assistance to over 21,800 households affected by disasters in Canada. In Canada, the charity distributed over 50,500 relief items such as cots, blankets, hygiene kits, and other essential items. 

While Ci highlights these key results, they may not be a complete representation of Canadian Red Cross’ results and impact. 

Charity Intelligence has given CRC a Low impact rating based on demonstrated impact per dollar spent. 

Impact Rating: Low

My anchor

Finances

Canadian Red Cross's audited financial statements use activity-based costing, which is a best practice. Ci used the charity's T3010 filing with the CRA to report government funding, fees for service, investment income, and international donations, as the charity's financial statements did not disclose this revenue. 

In F2025, Canadian Red Cross received $128.8m in Canadian donations. The charity also received $243k in government funding, which is 54% of revenue. The charity spent $444.7m on its programs, which is 98% of revenue and recorded a deficit of $61.0m. 

CRC spent $51.2m on fundraising, which is 40% of donations, and $16.7m on administration, which is 4% of revenue (excluding investment income). Total overhead spending is 44%. For every dollar donated, 56 cents are available to go to the cause, which is outside Ci's reasonable range. 

CRC has $303.1m in reserve funds (cash and investments), including $2.3m in donor-endowed funds. Excluding donor-endowed funds, the charity's reserves can cover annual program costs for eight months, which is within Ci's reasonable range. 

Canadian Red Cross uses external fundraisers. In F2025, the charity paid fundraisers $9.3m to collect $22.1m. In F2025, it cost 42 cents to raise a dollar through external fundraisers. 

This charity report is an update that has been sent to Canadian Red Cross for review.

Updated on September 5, 2025 by Liam Chapleau. 

 

Financial Review


Financial Ratios

Fiscal year ending March
202520242023
Administrative costs as % of revenues 3.9%4.2%2.9%
Fundraising costs as % of donations 39.8%36.9%46.9%
Total overhead spending 43.7%41.1%49.8%
Program cost coverage (%) 67.7%71.8%76.5%

Summary Financial Statements

All figures in $000s
202520242023
Donations 128,761129,586112,909
International donations 4,3712,6332,319
Government funding 242,813200,364563,566
Fees for service 18,79019,68720,011
Investment income 23,5238,7787,932
Other income 33,33675,590137,002
Total revenues 451,594436,639843,739
Program costs - International 45,09991,978145,951
Program costs - Canada 399,603410,302458,686
Administrative costs 16,71417,85724,403
Fundraising costs 51,21447,81252,974
Other costs 2352,940143
Total spending 512,865570,889682,157
Cash flow from operations (61,271)(134,250)161,582
Capital spending 14,26214,5818,623
Funding reserves 303,120362,844464,918

Note: 1. Deferred Revenue: Ci adjusted for deferred revenue within other revenue as the charity did not disclose the source of the revenue. This affected revenue by ($76.8m) in F2025, ($144.6m) in F2024, and $178.4m in F2023. 2. Investment Income: Ci included investment income in revenue, which was reported below the line. This affected revenue by $9.6m in F2025, $8.8m in F2024, and $1.2m in F2023. 3. Program Revenue: Leftover program revenue that did not fit into fees for service, government funding, or investment income was put into other revenue. 4. Expenses Below the Line: Ci included consolidation costs, reported below the line, within other costs. This affected expenses by $235k in F2025, $2.9m in F2024, and $143k in F2023. 

Salary Information

Full-time staff: 1,567

Avg. compensation: $90,387

Top 10 staff salary range:

$350k +
2
$300k - $350k
0
$250k - $300k
1
$200k - $250k
7
$160k - $200k
0
$120k - $160k
0
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2025

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.redcross.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 613-740-1900

Print  
Image

Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.

 

Be Informed. Give Intelligently. Have Impact

 

Charitable Registration Number: 80340 7956 RR0001