580 Main Street
Winnipeg, MB R3B 1C7
President & CEO: Connie Walker
Board Chair: Donna Miller

Charitable Reg. #:11927 8513 RR0001

STAR RATING

Ci's Star Rating is calculated based on the following independent metrics:

[Charity Rating: 4/5]

✔+

FINANCIAL TRANSPARENCY

Audited financial statements for current and previous years available on the charity’s website.

B+

RESULTS REPORTING

Grade based on the charity's public reporting of the work it does and the results it achieves.

n/r

DEMONSTRATED IMPACT

The demonstrated impact per dollar Ci calculates from available program information.

NEED FOR FUNDING

Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.

77%

CENTS TO THE CAUSE

For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 77 cents are available for programs.



My anchor

OVERVIEW

About United Way Winnipeg:

United Way Winnipeg is a 4-star charity. It is financially transparent and has reasonable overhead costs. It has an above-average results reporting grade, and with current reserves it can cover annual program costs for one year and ten months.

Founded in 1965, United Way Winnipeg (UWW) works to improve the lives of people in Winnipeg. The charity’s vision is a thriving community where everyone can reach their potential. UWW focuses on three main areas, listed below. Charity Intelligence calculates UWW spent $30.7m on its programs and grants in its fiscal year ending March 2025 (F2025). It also reports an additional $1.2m in donor-designated grants. Ci did not find a program spending breakdown in the charity’s annual report or on its website.

UWW funded 41 agencies as part of its All That Kids Can Be program. The charity reports that 20% of children in Manitoba live in poverty. This is the highest child poverty rate of any province. UWW funded 37 youth counselling and crisis intervention services in F2025. It also funded 33 out-of-school summer programs and 32 leadership programs. UWW funded six Huddle Youth Wellness Hubs (HYWHs) in F2025. HYWHs provide mental health care and youth services. The charity reports that youth visited HYWHs 24,551 times in F2025.

UWW funded 18 agencies as part of its From Poverty to Possibility program. The charity reports that 70% of job vacancies in Manitoba are low paying and low skilled. UWW funded 33 employment and life skills services in F2025. It also funded 24 agencies helping homeless people and 18 money management programs.

UWW funded 59 agencies as part of its Healthy People, Strong Communities program. The charity reports that over 10,000 Manitoba children are in care. Of those children, 90% are Indigenous. UWW funded 78 counseling, wellness, and education services in F2025. It also funded 59 family support services and 27 mental health and addiction services. The charity supports 24 family resource centres (FRCs). FRCs provide basic needs and community services for families. UWW reports that FRCs recorded over 410,000 visits in F2025.

 

My anchor

Results and Impact

UWW reports outcomes for the FRCs that it supports in its F2025 annual report. The results are as follows:

  • 90% of FRC visitors improved their physical and mental well-being.
  • 88% of FRC visitors improved their food security. 
  • Since 2021, 480 families have had their children remain in their care due in part to FRCs.
  • In total, $60.4m in tax returns and benefits were paid to families who received tax filing assistance at the FRCs.

While Ci highlights these key results, they may not completely represent United Way Winnipeg’s results and impact.

Charity Intelligence has not yet rated UWW on impact (n/r). This does not affect the star rating.

My anchor

Finances

United Way Winnipeg’s audited financial statements follow activity-based costing, a best practice. This means its differentiates its costs between program, administrative, and fundraising categories.

In F2025 UWW received $26.8m in donations. It also received $9.7m in government funding. Government funding is 24% of total revenue.

Administrative costs are 3% of revenues (excluding investment income). Fundraising costs are 20% of donations. This results in total overhead spending of 23%. For every dollar donated, 77 cents are available to go to the cause. This falls within Ci’s reasonable range for overhead spending.

In F2025 UWW spent $30.7m on its programs and grants, which is 77% of its revenue (excluding donor-designated grants). In F2025 it had a surplus of $2.5m.

United Way Winnipeg has $56.9m in net reserve funds ($57.2m in cash and investments less $261k in interest-bearing debts). The reserves can cover 185%, or one year and ten months of program costs.

This charity report is an update that has been sent for review to United Way Winnipeg. Changes and edits may be forthcoming. 

Updated on July 3, 2025, by Grady Simpson.

Financial Review


Financial Ratios

Fiscal year ending March
202520242023
Administrative costs as % of revenues 2.8%2.5%2.9%
Fundraising costs as % of donations 20.4%18.5%18.3%
Total overhead spending 23.2%21.0%21.2%
Program cost coverage (%) 185.4%160.1%158.8%

Summary Financial Statements

All figures in $000s
202520242023
Donations 26,81627,56327,845
Government funding 9,72212,7138,547
Investment income 3,7833,994283
Other income 5221,481(1,258)
Total revenues 40,84245,75135,417
Program costs 12,73112,31112,649
Grants 17,95721,31417,757
Donor-designated donations 1,1661,1381,631
Administrative costs 1,0441,0271,017
Fundraising costs 5,4595,1075,098
Total spending 38,35640,89738,153
Cash flow from operations 2,4864,854(2,736)
Capital spending 6673136
Funding reserves 56,89653,83848,276

Note: Deferred adjustment: UWW uses deferred accounting. To show donors information on a consistent basis, Ci adjusted for these deferred revenues. This affected revenue by ($522k) in F2025, $981k in F2024, and $171k in F2023. Change in pledges receivable: Ci adjusted for change in pledges receivable. This affected revenue by $1.0m in F2025, $500k in F2024, and ($1.4m) in F2023. T3010: The most recent T3010 filing available at the time of this update was from F2024. As such, compensation information is from F2024.

Salary Information

Full-time staff: 94

Avg. compensation: $80,518

Top 10 staff salary range:

$350k +
0
$300k - $350k
0
$250k - $300k
0
$200k - $250k
0
$160k - $200k
4
$120k - $160k
6
$80k - $120k
0
$40k - $80k
0
< $40k
0

Information from most recent CRA Charities Directorate filings for F2024

My anchor

Comments & Contact

Comments added by the Charity:

No comments have been added by the charity.

Charity Contact

Website: www.unitedwaywinnipeg.ca
This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 204-477-5360

Print  
Image

Charity Intelligence researches Canadian charities for donors to be informed and give intelligently. Our website posts free reports on more than 800 Canadian charities, as well as in-depth primers on philanthropic sectors like Canada’s environment, cancer, and homelessness. Today over 500,000 Canadians use our website as a go-to source for information on Canadian charities reading over 1.6 million charity reports. Through rigorous and independent research, Charity Intelligence aims to assist Canada’s dynamic charitable sector in being more transparent, accountable and focused on results.

 

Be Informed. Give Intelligently. Have Impact

 

Charitable Registration Number: 80340 7956 RR0001